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Alpha Multimedia, Inc. e-Newsletter — June 2006
As a subscriber to our newsletter, we know that you are interested in our timely tips related to marketing, PR and publishing. Alpha Multimedia, Inc. specializes in these areas. We are flexible, cost effective and well connected with our emerging business and publishing industry clients. For more info about our services, visit our web site. Instructions for safe removal from our list are found at the bottom of each e-Newsletter.
Heartwarming True Story Shows the Power of Love — 15% Father's Day Discount
How Do You Keep Your Web site in Tip-top Condition?
For info on our marketing services, go to http://www.AlphaMultimedia.com/Marketing.htm.
Public Relations (PR) Tip
How Do You Pitch Your Story to Reporters?
Assume your company has an outstanding product, or that you are an author with a great new book. How do you get reporters and editors to listen to your pitch? Besides hiring Alpha Multimedia to pitch your story for you to reporters, you must remember to be polished and brief.
Reporters are busy, they are typically working on a deadline, and they hear dozens of story ideas each day (many of them bad). They tend to be unaffected by people who ‘beg’ for coverage.
If you call with a less than polished pitch that does not stand out, you are just wasting your time and the cost of the phone call.
You have to treat the call like a 30 second elevator speech that answers the classic questions of journalism (who, what, when, where, why and how). Many reporters, like most of us, want to tune into ‘WIII-FM,’ also known as ‘What is in it for me?’ In other words, you must clearly communicate in two sentences or less to the reporter why her readers will care about your story.
Even a successful 30 second pitch will usually not result in an on the spot interview. Hopefully the reporter will find your pitch interesting enough to ask for a time slot to discuss the story in more detail. Do everything humanly possible to accommodate the reporter’s requested time slot.
For info on our public relations (PR) services, go to http://www.AlphaMultimedia.com/PR.htm.
What Are the Keys to a Good Book Marketing Strategy?
Authors should remember that the key to commercial success for your book is to (ideally) work on the marketing plan before you sit down to write the book. At the very least, you should know the target market long before the book is printed. Are you writing a management handbook for Asian-Americans? Or, are you writing a book that assesses the diplomatic relationships between European nations and the United States? Either way, you must identify your niche market, and then plan how you will provide unique ‘value’ to that market. Think about how your book will deliver value to the target market in a way that has not been done before.
By thinking about your marketing plan up front, you can build content and features into your book that will help it sell in your target market. The best example of this is your book title. Your marketing plan also impacts the book jacket, word count, key characters, and tone.
For info on our publishing services, go to http://www.AlphaMultimedia.com/Publishing.htm.
Please send us a note or call 281-217-1960 if you are interested in meeting Thomas Brooks during the American Library Association (ALA) Convention in New Orleans, LA. By the way, Thomas will be signing his book A Wealth of Family at BookExpo America on Sunday, June 25, 2006 at 3:00pm in Booth #3145 with the Publishers Marketing Association.
New subscribers can use this link: www.marketerschoice.com/app/contact.asp?id=78264
Alpha Multimedia, Inc.
Your Marketing, PR and Publishing Connection™
Phone: +1 (281) 217-1960
Copyright © 2002-2006 Alpha Multimedia, Inc. - Your Marketing, PR and Publishing Connection™