Alpha Multimedia, Inc. e-Newsletter — March 2006
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related to marketing, PR and publishing. Alpha Multimedia,
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emerging business and publishing industry clients.
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Heartwarming and Inspirational True Story Shows the Power of Love
Please inform your friends and family
about the new book
A Wealth of Family:
An Adopted Son's International Quest for Heritage, Reunion and Enrichment by Thomas Brooks.
story shows the power of love.
Order online using our VeriSign™ Certified Secure Shopping Cart or
Get copies for yourself, and as gifts for Mother's Day and
This inspiring adoption and reunion saga delivers timely and
provocative viewpoints on multicultural families and powerful
insights on how to triumph over racism and poverty.
Subject Categories: Multicultural / African-American /
Book Price: US $17.95
Original Trade Paperback; 6x9 inches, 256 pages (with photos)
(Front & Back)
Numerous Approving Blurbs from Andrew
O'Brien, Tim Green, Dr. Henry Ponder, George Fraser,
Adoption TODAY Magazine and Others
Chapter 1 from
How to Improve
Your Search Engine Rankings on Google™?
Google™ is the most utilized search
service on the Internet. Thus, you want your home page to show up on the first
page of their search results as frequently as possible. Though their
search algorithm is tweaked frequently, here are some general tips to improve your
Make sure that the content of your
site is original, strong and relevant. It seems obvious, but strong
content will drive traffic and the number of other webmasters who will want to link to
your site, resulting in improved rankings.
Define the prioritized search terms that are most
relevant to your business. Use those terms in your meta tags, including
page title. Make sure these desired terms are also in the body of content
for that page.
Select prioritized search terms that are not too
general (e.g. victory, light).
The Google™ algorithm ranks each
individual page, not each site. If you care about a certain term (e.g.
beach volleyball), dedicate an individual page (not necessarily your home page)
to that topic. This involves building a lot of secondary pages of strong
content. If feasible, use the key term in every other sentence in the body
of content on the secondary pages. Make sure this is done in a way that
makes logical sense to your site visitors who are reading the copy.
If you care about the ranking of a
page, make that page reachable directly from your home page.
Add new content frequently (i.e. more new
pages, and improvements to existing pages).
Every inbound link that you have on
someone else's site that points to your site will help, but note that when you
reciprocate you lose most of the "credit" in the algorithm for these inbound
links. (Sometimes you have to pay or you need an inside connection to get
someone to agree to a non-reciprocal link.)
When someone links to your site, make
sure the text of that actual link includes the key search term that you want to
optimize (e.g. get them to use "beach volleyball" in the link as opposed to a
simple "click here").
For info on our marketing
services, go to
How Can I Excel in
a TV or Radio Interview?
Prepare exactly what
you will say. This seems obvious, but a lot of people try to
wing it since they are the experts on their product, company, or
book. Your thoughts must be conveyed in a powerful,
coherent fashion or you will lose credibility. Prepare and
memorize your three or four key messages in advance.
Be concise. Be
ready to spout each key message from a variety of different angles.
Don't ramble, but use three or four sentences for each sound bite.
Prepare by finding out
what you will be asked. Yes, you can ask the host before the
interview what will be asked, or at least the angle of the
interview. Find out if the host is on your side (or not)
before you go on the air.
Give factual answers.
If you don't know the answer, just say so and bridge to one of your
Repeat your key messages
early and often during the interview. This repetition is the
only way to make sure the audience gets it.
Don't speak for others.
For example, when you launch a new product, the media often asks you
how you expect that a competitor will respond. Even if you
think you know the answer, don't go for the bait. Simply state
that you cannot speak for another organization, and bridge back to
your key messages.
Last, but not least, be
energetic. Your connection with the audience and the host will
be much stronger.
For info on our public
relations (PR) services, go to
Cost-Effective, Creative Tactics Can I Use to Get Publicity for My
Use national current
events to your advantage. Every year has 5-10 major news
stories. It could be an election, a war, or a sporting event.
It could be a triumph or a scandal. Find an angle that relates
to your book and use it to get the attention of print and broadcast
media. Make sure it is tasteful.
Same as above, but for
local news and events. This enables you to re-launch your book
in targeted cities months after the original publication date.
Put on a publicity stunt.
One example is to dress someone in a Santa Claus suit in July and
give away your home repair books outside of a home improvement
store. Allocate 30 books for this stunt and announce that it
will start at Noon and last until the books are gone. Call it
"Xmas in July" and invite the media outlets. Get the media
personally involved by teaming with them to actually start a home
improvement project from your book while at the venue.
Get on a radio talk show
and have the host give away 10 of your books. The books can be
given away throughout the day to the so-called "third caller".
Every time the host asks for callers, you book will be mentioned.
This is much cheaper than paying for radio ads.
Announce that you are
giving away a portion of the profits from your book to charity.
Make sure the charity relates in some way to your book, and it is a
cause that you truly support. Then, issue a press release
about your philanthropy to get the attention of the media.
Also, try to ensure that the charitable organization will promote
your book to its own membership.
For info on our publishing
industry services, go to
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